Complete the gaps in the text with the words from thebox. a) direct b) advertise c) aims d) target e)…

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One of the areas of management is (34) which is the process of planning and executing the conception, pricing, promotion and distribution of various goods and services to create exchanges which (35) individual and organizational goals. As a rule, a market (36) of people with their needs and abilities to buy, and their desire and ability to sell. Implementation of marketing concept begins and ends with marketing information about customers: what they need and how well companies (37) these needs. . Marketing makes goods and services (38) where customers want them. Companies or firms control 4 elements of marketing which (39) a marketing mix that is the combination of the product, its price, (40) for its distribution and the product promotion (41) a company’s target market. The marketing strategy (42) selection and analysis of a target market, as well as creating and maintaining the marketing mix which will be able (43) this market.

34) a) to market, b) marketing, c) marketed;

35) a) satisfy, b) is satisfied, c) satisfying;

36) a) consisting, b) consists, c) consist;

37) a) to meet, b) meets, c) meet;

38) a) availability, b) avail, c) available;

39) a) are called, b) is called, c) was called;

40) a) mean, b) means, c) meaning;

41) a) to reach, b) reached, c) reaches;

42) a) to involve, b) involve, c) involves;

43) a) satisfy, b) to satisfy, c) to be satisfied

ПОМОГИТЕ ПОЖАЛУЙСТА
2 Read the Listening Strategy. You are going to hear adverts for four products. Circle the word (a-c) you are most likely to hear in each advert. A sports clothes a motorway b race B cosmetics c beach c convincing a elegant b risky C a car a script b engine c station D fast food a anxious b tired chungry
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5 Read the rubric and do the task. Complete the message below by filling in each gap (1-3) with a word from the box.

ПОМОГИТЕ!СРОЧНО!

Define the right form and place for each of the following verbs.

Be, oversee, carry out, ensure, base, compare, require, receive, take, keep, study, decide, deal, call, attempt

The Work of Management

In planning, managers outline the steps … in moving the organization toward the objectives. These plans … both long and short term in nature.

In organizing, managers … how best to put together the organizations’ human and other resources in such a way as … most effectively established plans. In directing, managers … day-to-day activities and … the organization functioning smoothly. In effect, directing is the part of the managers’ work that … largely with the routine.

In carrying out the control function, managers take those steps necessary … that each part of the organization is following the plan that was outlined for it at the planning stage. To do this, managers … the accounting and other reports coming to them and … these reports against the plans set earlier. The accounting and other reports coming to management … feedback. Feedback is a key to the effective management of any organization.

In decision making, managers … to make rational choices among alternatives. Decision making is an inseparable part of the other functions already discussed. Planning, organizing and directing, and controlling all … the decisions to be made. All decisions … on information. The quality of management’s decisions will be a reflection of the quality of the accounting and other information that it … .

1.consumer ; 2 . acrylic ; 3 .immersive ; 4 .burn ; 5 . lightweight ; 6 . built-in ; 7 . go : A. gameplay ; B. gadgets ; C. society ; D. victims ; E. fibers ; F. on sale ; G. microphone​

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Long-term plans

Plans may be long-term or short-term, depending upon the time period they are designed to cover. How long a period the long-term’ plans should cover depends very much on the type of business organisation concerned and the nature of its objectives. ln some (such as small retail shops), it may be as little as a year or even less; in others (such as oil exploratiоn enterprises) it may be as long as twenty or thirty years.

Long term plans are mainly concerned with the main broad objectives which a business or a department hopes ultimately to achieve. These plans take the form of either strategic or tactical plans.

Strategic plans are concerned with what objectives an organisation should try to achieve. They are primarily the responsibility of top management.

Tactical plans deal with how they should be achieved. They are prepared in much more detail and are usually the responsibility of senior management.

Short-term plans

These are concerned with the specific activities necessary to achieve the long-term aims. They are usually `operational’ plans prepared by departmental managers and senior supervisors. They set out in detail, for each department, the working plans for the immediate future.

If the directions issued by management are to be effective, there must be a proper communication system within the organisation since, obviously,

the orders must reach those who are to carry them out. It is equally important that there should be an effective `reporting back’ system –communication is a two-way issue.

Decision-making is a characteristic of management at all Ievels. The more important the matter is, the higher up the management ladder the decision is made. In large organisations – particularly in the public sector –it is often difficult to identify exactly where decisions are made . The point at which they are apparently made is often different from the point at which they are actually made.

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The English commercial banks have branches in all the major towns and a similar structure and mode of working is common to them ail. The owners are the shareholders. At the outset they provide the necessary capital. They are all organized on the joint stock principle and are registered public companies.

The Chairman and Board of Directors are elected by the ordinary shareholders at the Annual General Meeting and are responsible for the efficient management of the bank. The Board concerned with the over-all policy of the bank and the major decisions which put that policy into effect.

The Board will appoint a Managing Director who is directly responsible to them and a member of the Board. They will also appoint the most senior executives, who in turn appoint the rest of the clerical staff, who will be responsible in different, capacities for the day to day running of the bank.

The essence of a bank’s activities is the collection of deposits through current accounts and deposit accounts and the use of these funds to provide loans or funds for investment. The current account is the one commonly held and is drawn upon by cheques and standing orders. The deposit account is more in the natural of a savings account. The pattern of investments, which a bank decides upon is crucial because on the one hand, the bank must use the funds wisely to make a profit and on the other funds must be available for depositors to withdraw when they wish to do so.

Найти в тексте производные от следующих слов:

to meet

a share

to work

to manage

active

Preparation

Match the words with similar meanings and write a-h next to the numbers 1-8.

1. suitable

a. a track

2. a trail

b. to show

3. details

C. to leave

4. to abandon

d. complicated

5. to reveal

e. a purpose

6. a function

f. information

7 complex

g. an employer

8. a recruiter

h. appropriate

СРОЧНОО!
a. Read the text and put a, an, the or- where necessary.

b. Complete the blanks with a, an, the or —

c. Circle the correct answer.​

Exercise 5.

Divide the adjectives into two groups: gradable/ungradable

Tiny, small, excellent, boiling, big, enormous, bad, warn/hot, terrible, freezing, good, cold, tired exhausted, furious, angry

Exercise 6.

Match the phrases with the meaning.

1. turn the TV up

2. turn over

3. TV licence

4. commercials

5. favorite programs

a) programs you like most

b) money you have to pay if you have a TV

c) the advertisements between programs

d) to increase the volume

e) to change to a different channel