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Define the right form and place for each of the following verbs.

Be, oversee, carry out, ensure, base, compare, require, receive, take, keep, study, decide, deal, call, attempt

The Work of Management

In planning, managers outline the steps … in moving the organization toward the objectives. These plans … both long and short term in nature.

In organizing, managers … how best to put together the organizations’ human and other resources in such a way as … most effectively established plans. In directing, managers … day-to-day activities and … the organization functioning smoothly. In effect, directing is the part of the managers’ work that … largely with the routine.

In carrying out the control function, managers take those steps necessary … that each part of the organization is following the plan that was outlined for it at the planning stage. To do this, managers … the accounting and other reports coming to them and … these reports against the plans set earlier. The accounting and other reports coming to management … feedback. Feedback is a key to the effective management of any organization.

In decision making, managers … to make rational choices among alternatives. Decision making is an inseparable part of the other functions already discussed. Planning, organizing and directing, and controlling all … the decisions to be made. All decisions … on information. The quality of management’s decisions will be a reflection of the quality of the accounting and other information that it … .

Срочно пожалуйста. Перевести текст и вставить слова.

One of the areas of management is (34) which is the process of planning and executing the conception, pricing, promotion and distribution of various goods and services to create exchanges which (35) individual and organizational goals. As a rule, a market (36) of people with their needs and abilities to buy, and their desire and ability to sell. Implementation of marketing concept begins and ends with marketing information about customers: what they need and how well companies (37) these needs. . Marketing makes goods and services (38) where customers want them. Companies or firms control 4 elements of marketing which (39) a marketing mix that is the combination of the product, its price, (40) for its distribution and the product promotion (41) a company’s target market. The marketing strategy (42) selection and analysis of a target market, as well as creating and maintaining the marketing mix which will be able (43) this market.

34) a) to market, b) marketing, c) marketed;

35) a) satisfy, b) is satisfied, c) satisfying;

36) a) consisting, b) consists, c) consist;

37) a) to meet, b) meets, c) meet;

38) a) availability, b) avail, c) available;

39) a) are called, b) is called, c) was called;

40) a) mean, b) means, c) meaning;

41) a) to reach, b) reached, c) reaches;

42) a) to involve, b) involve, c) involves;

43) a) satisfy, b) to satisfy, c) to be satisfied

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Exercise 28. Choose an appropriate word from the list below.
1. One of our guests. spoke about the Academy of National Economy and a new program: they are offering in business administration.
2. Our friend is planning to take it … year.
3. Victor is thinking. it, too. 4. He wants to have more. about the program.
5. Could you phone the Academy. and find out all the details?
6. The course costs … of course, like everything nowadays, but he says that his organization will be able to pay.
7. Of course, if he gets a certificate in business … he will be able to get much better job and much more money.
8. And we. need money, don’t we?
9. Maybe they could e-mail all the necessary application. to Victor’s organization?
10. Then. world be much easier.
11. I can send you his. address.

Слова, которые нужно вставить:
all;
please;
administration;
yesterday;
about;
e-mail;
money;
next;
it;
information;
forms​

Прочтите внимательно текст. Составьте на английском

языке план текста, выделив основные его темы. План

можно составить в вопросной, назывной или тезисной

форме. Познакомьтесь с образцами планов, представленными после текста; сравните со своим планом

MEMORY

It is interesting to note that memory, one of the basic components of the computer, is often called storage. It stores calculation program, the calculation formulae, initial data, intermediate and final results. Therefore, the functions of the

computer memory may be classified in the following way. Firstly,

the computer memory must store the information transmitted

from the input and other devices. Secondly, memory should

produce the information needed for the computation process to

all other devices of the computer.

Generally, memory consists of two main parts called the

main, primary or internal, memory and the secondary, or external memory. The advantage of the primary memory is an

extremely high speed. The secondary memory has a comparatively low speed, but it is capable of storing far greater amount

of information than the main memory. The primary storage

takes a direct part in the computational process. The secondary storage provides the information necessary for a single step

in the sequence of computation steps.

The most important performance characteristics of a storage unit are speed, capacity and reliability. Its speed is measured

in cycle time. Its capacity is measured by the number of machine words or binary digits. Its reliability is measured by the

number of failures (отказ) per unit of time.

План в вопросной форме.

1. What is memory?

2. What is the function of memory?

3. What are the main parts of memory?

4. What are advantages and disadvantages of a storage unit?

5. What are their functions?

6. What are performance characteristics of the main and

secondary memory?

7. What units are performance characteristics measured by?

План в назывной форме

1. The definition of memory.

2. The main functions of memoiy.

3. Classification of memory.

4. Advantages and disadvantages of memory components.

5. The functions of memory components.

6. Performance characteristics of memory.

7. The units for measuring the performance characteristics

of memory.

План в тезисной форме.

1. Memory is one of the basic components of the comput

er.

2. Memory stores initial data, intermediate and final results.

3. It produces the information needed to other devices of

the computer.

4. Memory consists of the main (internal) and the second

ary (external) storage.

5. The main memory has high speed, but small capacity; the

secondary memory possesses lower speed but greater ca

pacity.

6. The main memory performs computation; the secondary

memory provides information sequentially, step by step.

7. The performance characteristics — speed, capacity and

reliability — are measured by cycles, binary digits and the

number of failures per unit of time.

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Read the sentences which follow and decide whether they are true or false. Correct them in accordance with the text.

1. The nature of news is never discussed among journalists.

2. To be news an item of information must have nothing to do with the affairs of the day.

3. It is generally agreed that the essence of news is topicality novelry and general interests

4. To be news an item of information must appeal to s small audience.

5. «Hard» news is news which does not arouse any inerests of readers or hearers

6. Journalists usually give priority to such news which has no bearing on the affairs of the moment

7. «Hard» news is given priority by those who select and arrange the contents of the newspaper

8. A highly developed sence of news values is of paramount importance for a journalists

9. Any beginner prossesses a highly developed sence of news values

10. To acquire a highly developed sence of news values ope must be an assiduous reader of detective stories

11. The journalist must have a considerable stock of knowledge and a sound educational background

12. It is not necessary for a jounalist to have a wide acquaintance with men and affairs

13. News should be of little concern to the majority of the readers

14. The journalists must keep his knowledge constantly up to date by reading newspaper and magazines

15. To keep his knowledge constantly up to date the journalists should read fiction

16. What a journalist writes must appeal to those whose interests are specialised

17. The collection of news is being carried out by a small group of journalists

18. Events of national importance are covered only by the national press

19. Local news is covered by foreign correspondents

20. Foreign correspondents are emoloyed by small town papers.

What is news?

The nature of news is a favourite subject of discussion among journalists. Some place the emphasis on one aspect, some on another but it is generally agreed that the essence of news is topicality, novelty and general interests. To be news an item of information must have a bearing on the affairs of the moment, it must be new to those who hear or read it, and it must arouse the interest of a considerable number of those hearers or readers. Items which prossess these qualities to a marked degree are lect and arrange the contents of the paper.

The art of news-gathering calls for a highly developed sense of news values. To acquire this sense the journalist must have a wide acquaintance with men and affairs, a sound educational background and a very considerable stock of general knowledge. For it is only thus that he will be able to distinguish what is new from what is already known, and what is of topical interest from what is of little concern to the majority of this readers. And this knowledge he must keep constantly up to date by being himself an assiduous reader of newspapers and magazines.

Above all, he must have his finger on the pulse of current thought and public opinion; he must be aware of what the great mass of men ad women around him are thinking and feeling; he must never lose «the common touch», for although he himself may move in a circle whose interests are specialized, what he writes must appeal to the man in the street.

The collection of news has a highly organized business. There is hardly a corner of the world today which is not covered by the gigantic network of news-gatherers employed by the local and national newspapers and the great agencies.

Very briefly, the system operates thus. Local news is collected by the reporters and district representatives of provincial newspapers, and by the local staff correspondents of the national dailies. Events of national importance are covered by staff reporters of the national dailies and by special correspondents of both the national and provincial Press.

In addition, home news is reported by district correspondents of the news agencies, notably the Press Association, the Exchange Telegraph and Central News. Foreign news is gathered by Reuters news agency and by the larger provincial papers. Items of interest to particular sections of the community (e.g. trade and technical news) are gathered by a number of smaller news agencies operating in different parts of the country.

Переведите на русский язык, обращая на инфинитивную конструкцию Complex subject. 1. She is considered to be the best manager in our company. 2. The opening of the trading centre is supposed to be fixed on November. 3. Marketing is known to include product planning, storage, transporting, pricing and selling goods. 4. Availability of the right product at the right time in the right place is known to bring mutual benefit to customers and vendors. 5. Large corporations are known to have the ability to attract financial resources and to hire the best managers. 6. One disadvantage of large corporations is considered to be double taxation. 7. All banks are required to be members of the Federal Reserve System. 8. He is known to be a highly educated and skilled manāger.

Перепишите и переведите предложения, определите в них видовременные формы глаголов и укажите их инфинитив.

1. The visit promised to be very interesting and the Russian engineers accepted the invitation with pleasure.

2. I’m sure the company will offer a discount for large orders and cash payment.

3. This range includes designs and types that suit different requirements.

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The English commercial banks have branches in all the major towns and a similar structure and mode of working is common to them ail. The owners are the shareholders. At the outset they provide the necessary capital. They are all organized on the joint stock principle and are registered public companies.

The Chairman and Board of Directors are elected by the ordinary shareholders at the Annual General Meeting and are responsible for the efficient management of the bank. The Board concerned with the over-all policy of the bank and the major decisions which put that policy into effect.

The Board will appoint a Managing Director who is directly responsible to them and a member of the Board. They will also appoint the most senior executives, who in turn appoint the rest of the clerical staff, who will be responsible in different, capacities for the day to day running of the bank.

The essence of a bank’s activities is the collection of deposits through current accounts and deposit accounts and the use of these funds to provide loans or funds for investment. The current account is the one commonly held and is drawn upon by cheques and standing orders. The deposit account is more in the natural of a savings account. The pattern of investments, which a bank decides upon is crucial because on the one hand, the bank must use the funds wisely to make a profit and on the other funds must be available for depositors to withdraw when they wish to do so.

Найти в тексте производные от следующих слов:

to meet

a share

to work

to manage

active

Match English and Russian equivalents:

1. Now, shall we get down to business? a) Нужно обсудить несколько вопросов.

2. There are a few points to discuss. b) С чего вы хотели бы начать?

3. If you don’t mind let’s start with the

time of the Programme.

4. What would you like to start with? c) Вы имеете в виду семь ночей? d) Как долго они будут в Лондоне?

5. We are planning to send a group of 10

persons in November. e) А теперь не перейти ли нам к делу?

6. How long will they stay? f) Они хотели бы пробыть в Лондоне восемь дней.

7. They prefer to be in London for eight

days. g) Мы планируем направить группу из 10 человек в ноябре.

8. Do you mean seven nights? h) Если вы не возражаете, давайте начнем с времени проведения программы.

Перепишите следующие предложения, содержащие разные степени сравнения, и переведите на русский язык. Какие у них разные степени сравнений?

1. I spent more time on the project than I had expected.

2. We didn′t make as much money on the deal as we had hoped.

3. Could you speak a little more slowly, please?

4. I arrived in London later than I had planned.

5. The company did slightly worse than last year.

6. All our manufacturing plans are efficient, but at the moment the one in northern France is operating most efficiently.